The Pixel may be ‘dead’ BUT your paid ads don’t have to be.

We create profitable ads that work - even when the algorithm doesn’t.

Brightside Ad Results
Brightside Ad Results

We’ve been generating scalable ROAS for businesses like yours, longer than Facebook’s been a public company.

Client Logo Grid
Client Logo Grid

With 10+ years running profitable ad campaigns & MANAGING over $2m in client ad spend, we know what it takes to get real results.

Facebook Ads

Facebook Ads

Most advertisers believe their declining ROAS is inevitable and unavoidable – they’re wrong.

Whether you believe you’ll “never be as profitable as what you were pre iOS14.5”... Or you’re experiencing diminishing marginal returns as you scale your ad spend... Or your current agency just aren’t delivering on what they promised... We can help you turn things around.

Google Ads Services

Google Ads

We often hear that Google Ads ‘cost too much’ and ‘don’t work’...

That’s 100% true – if you don’t build, target and optimise your campaigns correctly. Whether your average cost per lead from Google Search is simply too expensive... Or you’re struggling to make your Google Shopping ads generate a positive ROAS... we've got you.

TikTok Ads

TikTok Ads

Fancy yourself as a first mover? Don’t miss the paid ad opportunity of the decade.

Remember the golden days of Facebook ads (2014-17)?... A time where sales skyrocketed whilst your competitors were still Googling the word 'Pixel'. Curious if TikTok ads will accelerate sales the same way Facebook ads did? Reach out to today to find out.

Snapchat Ads

Snapchat Ads

Snapchat... Really!? I thought that platform was dead?

Reaching over 80% of 13-24 year olds in Australia… Snapchat is far from ‘dead’. In fact, its low advertiser saturation makes its paid CPM’s some of the most competitive of all all ad platforms. Reach out today to see if Snapchat Ads will work for your business.

Facebook Ads

Facebook Ads

Most advertisers believe their declining ROAS is inevitable and unavoidable – they’re wrong.

Whether you believe you’ll “never be as profitable as what you were pre iOS14.5”... Or you’re experiencing diminishing marginal returns as you scale your ad spend... Or your current agency just aren’t delivering on what they promised... We can help you turn things around.

Google Ads Services

Google Ads

We often hear that Google Ads ‘cost too much’ and ‘don’t work’...

That’s 100% true – if you don’t build, target and optimise your campaigns correctly. Whether your average cost per lead from Google Search is simply too expensive... Or you’re struggling to make your Google Shopping ads generate a positive ROAS... we've got you.

TikTok Ads

TikTok Ads

Fancy yourself as a first mover? Don’t miss the paid ad opportunity of the decade.

Remember the golden days of Facebook ads (2014-17)?... A time where sales skyrocketed whilst your competitors were still Googling the word 'Pixel'. Curious if TikTok ads will accelerate sales the same way Facebook ads did? Reach out to today to find out.

Snapchat Ads

Snapchat Ads

Snapchat... Really!? I thought that platform was dead?

Reaching over 80% of 13-24 year olds in Australia… Snapchat is far from ‘dead’. In fact, its low advertiser saturation makes its paid CPM’s some of the most competitive of all all ad platforms. Reach out today to see if Snapchat Ads will work for your business.

THE BRigHTSiDE AGENCY PROCESS

Our tried and tested 6-step process ensures your campaigns are built for success. Here’s how it works.

1. Discovery

We begin by taking a deep dive into your accounts, the market and your competitors to discover what’s working, what’s broken and how we can craft ads that will work for your business.

Process Diagram

2. Masterplan

Using the insights gathered during discovery, we create a custom masterplan which maps out exactly how we’ll generate you results, fast.

Process Diagram

3. Foundations

With our masterplan in hand, we get to work setting up your campaign’s foundations: pixel & tracking integration, reporting, etc.

Process Diagram

4. Crafting

With your campaign’s foundations solidified, we get to work crafting your campaigns using our tried and true blueprints and procedures.

Process Diagram

5. Optimise

Following the launch of your campaign’s, we diligently track their progress, performing all optimisations needed to decrease CPA’s and maximise ROAS.

Process Diagram

6. Scale

Once we’ve unlocked the secret to consistent and profitable results for your account... We can begin scaling your budget whilst maintaining ROAS = reliable growth for your business.

Process Diagram

stories from Clients who’ve made the move to the brightside.

Smiths Beach Resort

Face Halo

Testimonials

"Brightside have made my business more profitable than ever... even when you account for their management fee and the pandemic."

My company operates a 78 room, 4 star beach resort in Perth, Western Australia. Before partnering with The Brightside Agency, the majority of our bookings came through online travel agents (e.g. Booking.com, Tripadvisor, Expedia etc).

Whilst I appreciate the service OTA’s provide… I’ve always wondered if there was another way of driving bookings revenue without the 15-20% commission / haircut on every sale. Given my property’s positioning and our respective rack rates, we had little left to play with after we paid commissions to OTA’s each month.

I’m the kind of operator who is happy to invest in a service if I can clearly see the potential for return on investment from that service. It’s the same reason why I appreciate the OTA’s… and the same reason why I decided to partner with The Brightside Agency for my Facebook ads, Google ads and banner ads management.

Before I partnered with The Brightside Agency in 2015, over 90% of our bookings came from OTA’s. As I write this in 2021, only 50% of our bookings come from OTA’s… The rest come from our own Facebook, Google and banner ads.

My business is now more profitable than it has ever been – despite the pandemic. And that’s even when you take into account Brightside’s management fees and monthly media spend (to Google and Facebook) – my business is still better off.

If you’re a hotelier who wants to take back control of how you make your bookings… And how much of the booking’s revenue you keep in your pocket – reach out to the team at The Brightside Agency.

You won’t be disappointed.

Testimonials

"Brightside manages all aspects of our Facebook & Google ads; generating high ROAS every month since we first started together in 2015."

My company runs and operates a 5 star beach resort in Western Australia. Like most hoteliers, we found ourselves at the mercy of online travel agents (like Expedia, Hotels Combined, Wotif, etc).  

Whilst OTA’s bring in a lot of revenue, it comes at the cost of 15-20% commissions payable per booking made... Which left us with very little control over forecasting revenue and net profitability. We needed a solution that gave us more control over our marketing so we could rely less on bookings from OTA's.

A fellow hotelier (with the same challenges as us), mentioned they'd had great success by running Facebook & Google ads... and encouraged us to reach out to The Brightside Agency. Despite their successes and recommendation - we were still sceptical as to whether paid ads would actually work for our business.

That was over 6 years ago. Fast forward to today and The Brightside Agency has become an integral part of our business. Their team manages all aspects of our paid Facebook ads, Google ads and banner ads... and they've been able to generate high return on ad spend (ROAS) every month since we first started working together.

Their team genuinely cares about our business, our team and our customers. They also understand the hospitality tourism industry inside out, back to front – which is a value add most other agencies can’t provide.

In short, partnering with The Brightside Agency has completely transformed our business. Our acquisition costs have dropped... Our total bookings have increased... And we're now more profitable than ever (even when you account for Brightside's management fee).

If you’re a hotelier who wants more control over your booking predictability... and wants to spend less on OTA commissions...

I encourage you to reach out to the Brightside team like we first did in 2015.

Make the

switch

1. Apply

Click the button below to fill in our 5 minute Discovery Form. This helps us to understand your business and ensure we’re a good match.

2. Chat

If your application is successful,
we’ll send you an invite to book a complimentary, obligation free strategy session.

3. Partner

If we believe we can help you hit your goals, we’ll provide upfront costs and invite you to partner without any lock-in contracts.