It felt like a breath of fresh air when we first met The Brightside Agency. They came to our first meeting very prepared and it was evident they’d done their homework during Stage 1 of Discovery. They helped us understand what was happening inside our ad accounts… why it was happening… and what their masterplan was to fix it. They also helped us understand what was about to happen with iOS14 – something we had not been briefed on by our agency at the time.

I also really like that they offer month to month, no lock in contracts… It felt like we finally found an agency that ‘walked their talk’ by providing us with the contract flexibility an ecommerce brand like ours needs.

We’ve been working with The Brightside Agency since the start of 2021. They now manage all of our paid Facebook, Instagram, Google and TikTok ads. Beyond their expertise and experience running paid ads, their team are always enthusiastic and excited to champion any challenge we send their way – including multiple product launches, promotions, funnels and sales.

We’ve worked with ad agencies from Sydney all the way to Los Angeles – and still weren’t able to find the right fit for us. We never thought we’d be able to find industry leading experts right here in our Perth backyard.

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My company runs and operates a 5 star beach resort in Western Australia. Like most hoteliers, we found ourselves at the mercy of online travel agents (like Expedia, Hotels Combined, Wotif, etc).  

Whilst OTA’s bring in a lot of revenue, it comes at the cost of 15-20% commissions payable per booking made... Which left us with very little control over forecasting revenue and net profitability. We needed a solution that gave us more control over our marketing so we could rely less on bookings from OTA's.

A fellow hotelier (with the same challenges as us), mentioned they'd had great success by running Facebook & Google ads... and encouraged us to reach out to The Brightside Agency. Despite their successes and recommendation - we were still sceptical as to whether paid ads would actually work for our business.

That was over 6 years ago. Fast forward to today and The Brightside Agency has become an integral part of our business. Their team manages all aspects of our paid Facebook ads, Google ads and banner ads... and they've been able to generate high return on ad spend (ROAS) every month since we first started working together.

Their team genuinely cares about our business, our team and our customers. They also understand the hospitality tourism industry inside out, back to front – which is a value add most other agencies can’t provide.

In short, partnering with The Brightside Agency has completely transformed our business. Our acquisition costs have dropped... Our total bookings have increased... And we're now more profitable than ever (even when you account for Brightside's management fee).

If you’re a hotelier who wants more control over your booking predictability... and wants to spend less on OTA commissions...

I encourage you to reach out to the Brightside team like we first did in 2015.